Vistage Minnesota News

How Buyer Personas Get You Closer to Your Customers

Recently, a large Minnesota-based financial services company introduced its new brand to an enthu...

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To Improve Your Sales Effectiveness, Start With Marketing

How are your company’s products or services different from your top competitors? Can members of y... CONTINUE READING

Motivate Your Sales Teams by Creating Clear, ‘SMART’ Goals

Few things frustrate sales and marketing people more than having vague goals. That's why the ubiq...

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Align Sales and Marketing to Grow Your Company Faster

Most marketing and sales leaders in business-to-business companies agree that when their respecti...

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Fine-Tuning Your 2018 Marketing Budget? Keep it Flexible

How much does your company spend annually on marketing? According to a 2017 survey of CMOs across...

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